We define “Business Development” as actively growing a business in a systematic and organized way.
This could involve social media, networking, public speaking, educating prospective buyers, and in the end, facilitating the sales process. It’s much more than just “sales”, although sales force training is certainly a part of it. It involves a commitment to the professional development that involves the right mix of strategic and tactical skills.
Many buyers today effectively eliminate the seller from their buying discussion until very late in the process. Our goal is to help you get involved earlier in the process in the role of trusted advisor, rather than simply a “peddler”. Building a personal relationship and gaining credibility in the eyes of the buyer means that sometimes you have to challenge the buyer’s assumptions. Business development training through Insight will help you do just that.